● Innovation & design house

WTP makes youInnovateMatter/LaunchMove

Illustration of the WTP approach: strategic thinking, design, prototyping and corporate gifting around a hand holding a lightbulb

We find the opportunity, design the answer and make it — in our own factory. Strategy that ships as an object, a store, a launch.

Strategy / Innovation sprints / Brand / Retail & merchandise / Prototyping / Production / Corporate gifting / Workshops

01 — Why we exist

Most studios hand you a deck. We hand you the thing/

Strategy, design and manufacturing usually live in three companies, with three invoices and three timelines. At WTP they live under one roof — so an idea becomes a prototype in days, not quarters, and nothing gets lost in the hand-off.

The winding roadInsight⋯Strategy deck⋯Agency brief⋯Supplier hunt⋯Mark-up⋯Something like the idea
The WTP roadInsightPrototype in our factoryThe real thing

02 — What we do

Three pillars.
One roof.

All services →

Want your team to think this way on its own? SKILL — workshops & sprints for teams

03 — Selected work

Proof, not promises

All work →

04 — The unfair advantage

Other studios
have suppliers.
We have a factory.

Three decades of making in the UAE: wood, acrylic, metal finishes, print and binding. When we design something, the people who build it are down the corridor — not on another continent.

30

years of manufacturing behind every idea

10

making techniques in-house, from CNC to hot-foil

5

day production turnaround once design is signed

25

unit minimum — pilot before you scale

UV print / Hot-foil / Deboss / CNC / Laser engraving / Metal coating / Screen print / Bookbinding / Acrylic / Woodwork

05 — How we work

Weeks,
not quarters/

01 · Open up

Discover

Field research, stakeholder sessions and a hard look at what your people and customers actually need.

02 · Narrow down

Define

An opportunity map and a sharp brief. One problem worth solving, agreed by the people who sign off.

03 · Open up

Prototype

Concepts made physical in our factory. Held, tested and argued over — not imagined on a slide.

04 · Narrow down

Launch

Production, rollout and measurement. The same team that had the idea makes sure it lands.

Licensed by Dubai Development AuthorityIn5 Design, Dubai Design DistrictManufacturing in the UAE

06 — The Lab

Think out loud/

Everything in the Lab →

07 — Straight answers

Questions we get

What does an innovation and design house actually do?

We help organisations find the next thing worth doing — a product, a store, a service, a way of showing up — then design it and build it. Research and strategy at the front, real objects and launches at the back, one team throughout.

How is WTP different from a gifting agency?

Gifting agencies resell catalogues with a mark-up. We start from your brand and the moment you want to mark, design something specific to it, and manufacture it ourselves — from 25 units, with a 5-day production turnaround once a design is signed off.

Do you work with government and semi-government entities?

Yes. We are a UAE-licensed company with our own manufacturing in the UAE and work with [UAE-owned partner] on public-sector engagements. Bilingual Arabic and English delivery is standard.

How quickly can you go from idea to prototype?

Because the factory is ours, physical prototypes come back in days rather than weeks. A typical sprint moves from first workshop to a tested prototype in [X] weeks.

Can I buy WTP products for myself?

Yes — our notebooks and desk objects live at wildthinkers.shop. This site is for teams and organisations.

Got a hard
problem? Good.

Tell us what you are trying to change. We reply within one working day with a first point of view — not a brochure.